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FIR MEDIA CONNECT
Digital content management and retail media.
One platform to manage communication on every screen across your locations. Publish, schedule and change content remotely, check the status of each screen and run retail media campaigns across your network.
Updating screens shouldn’t mean a site visit
Swapping USB sticks in each screen, sending files to third parties or waiting for a technician delays campaigns and leaves screens showing out-of-date information.
With FIR MEDIA CONNECT, your marketing or operations team controls content at every location from one place, without needing technical skills.
Demo
Try the platform
Pick one or more videos, the screens to show them on and when. Then move the time of day forward and watch each screen switch automatically according to the schedule.
This demo is a simplified illustration of how FIR MEDIA CONNECT works. It does not accurately represent the final product: the look, options and behaviour of the real platform are different. The videos and brands are fictional.
1. Content
You can pick more than one.
2. Screens
3. When
Goes live now with no end date. If the screen already has videos, they all play in sequence.
Today’s schedule
Schedules
Features
What it does
- Central publishing
Send content to one screen, a group of stores or the whole network from the same platform.
- Scheduling
Schedule campaigns by store, day and time. Screens switch automatically at the right moment.
- Screen monitoring
See which screens are online and what each one is showing.
- Reports
Track network activity and what has played, with reports for your team and partner brands.
Retail media
Your screens are also a media channel
Retail media is brand advertising on screens at the point of sale, at the moment the customer is deciding.
In FIR MEDIA CONNECT, partner brand campaigns are managed like any other content: scheduled by store and time slot and tracked with reports. It isn’t a separate product. It’s another way to use the same platform.
Where it’s used
- In-store promotional messaging
- Retail media campaigns
- Store network communications
- Digital menus
- Public information
- Corporate and industrial communications
Compatible equipment
Runs on the screens, video walls and totems we supply for sale or rental.
Solutions
Solutions built on FIR MEDIA CONNECT
Digital signage
Professional screens to inform, guide and communicate with the public.
Learn moreSolutionDigital menu boards
Menu boards for food service, with prices and promotions updated remotely.
Learn moreSolutionCorporate and industrial communications
Screens for internal communications, notices and safety in offices and factories.
Learn moreFrequently asked questions
Frequently asked questions
What is FIR MEDIA CONNECT?
FIR MEDIA CONNECT is a digital content management (digital signage) platform that lets you control and update the messaging on multiple screens from a single place. It is designed to make campaign management simpler in shops, shop windows, showrooms and other retail spaces.
Can I manage screens across several stores or cities?
Yes. MEDIA CONNECT lets you manage all your screens from a single platform, wherever they are. You can update campaigns and content in different stores without having to visit each point of sale.
Can each screen show different content?
Yes. Each screen can show its own content, even when there are several in the same store. For example, you can run different campaigns in different areas of a store or tailor the messaging to each location, all managed centrally on one platform.
Can campaigns be scheduled in advance?
Yes. The platform lets you schedule content publishing, making it easier to plan campaigns, promotions and launches. You no longer need to update screens manually every time the messaging changes.
Do I need technical skills to use the platform?
No. MEDIA CONNECT is designed to be simple and intuitive, so marketing and communications teams can manage content without advanced technical skills. FIRTECH provides the support needed for the initial set-up.
What types of content can I show on the screens?
You can show images, videos and other digital content supported by the platform. Our team can help you choose the most suitable formats and specifications for each device.
Can I use the screens I already have?
In many cases, yes. Compatibility depends on the specifications of your existing equipment. FIRTECH can assess your screens and identify what is needed to integrate MEDIA CONNECT, avoiding unnecessary replacements.
What equipment do I need to use MEDIA CONNECT?
You need a compatible screen and a suitable network connection. Depending on the device, an additional media player may be needed to play the content. FIRTECH assesses each installation and recommends the most suitable solution.
Does FIRTECH handle installation and technical support?
Yes. We manage the roll-out of the solution, from assessing the technical requirements to configuring the equipment and the platform. We also provide ongoing support and technical assistance under the agreed terms.
How does MEDIA CONNECT licensing work?
MEDIA CONNECT is offered on an annual licence, with terms tailored to the size and needs of each project. To get a proposal, simply tell us how many screens you have and where you want to use the platform.
See FIR MEDIA CONNECT in action
We’ll show you the platform with examples from your sector.