FIR SLOT
Prize wheelNORDA
A prize wheel for activations and promotions. The brand sets the prizes and the odds.
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FIR PLAY
Interactive games for brand activations.
A family of games that draws people in, extends contact with the brand and livens up trade shows, shops and events. Each game is customised with the brand’s visual identity, products and prizes.
Brand activationsTrade shows and eventsShopping centresAgenciesTouchscreens
Try it
Play all three games
A simulation of the games with two fictional brands. Switch brands to see how customisation changes colours, prizes and logo.
Sample brand
FIRFLOW
Connect the dotsNORDA
A quick puzzle: join pairs of colours without crossing paths. It holds attention and works well on touchscreens.
FIR MEMORY
Memory gameNORDA
Find matching pairs of cards showing the brand’s products or symbols. Easy to pick up, for all ages.
Interactive demo with sample data.
More games
Six more games for your activation
Pick a game and try the simulation. Every game can be customised with your brand.
NORDA
FIR QUIZ
How to play
Multiple-choice questions about the brand or product, against the clock.
Works best for
Launches, sales team training, museums and schools.
Interactive demo with sample data.
Customisation
The same game, in your brand’s colours
- Visual identity
The brand’s colours, logo, typography and images on every screen of the game.
- Content and prizes
Products, messages and prizes set by the brand for each activation.
- Equipment format
Adapted to touchscreen, totem or interactive table, landscape or portrait.
For events
Equipment to play on, for sale or rental
FIR PLAY can be supplied with the equipment: touchscreens, totems, interactive tables and other activation equipment. For trade shows and short campaigns, rental includes installation and technical support.
Who it’s for
- Marketing and advertising agencies
- Event agencies
- FMCG brands
- Shopping centres
- Retail
- Trade shows and exhibitions
- Promotional activations
SupplySale or rental
FittingIn-house installation
Set-upConfiguration
AfterTechnical support
Frequently asked questions
Frequently asked questions
What is FIR PLAY?
FIR PLAY is FIRTECH’s range of interactive digital games, designed to bring brands closer to their audience through fun, participative experiences. It can be used at trade shows, events, brand activations and retail spaces.
Are these the only games available?
No. The games shown here are just a few examples of what FIR PLAY offers. We have other options that can be adapted to the goals of each brand or event. We recommend booking a short meeting with our team to explore the possibilities and find the best game for your activation.
Can the games be customised with my brand?
Yes. The games can be customised with your brand’s visual identity, including logos, colours, images and other graphic elements. Customisation lets you integrate the game into a campaign, product launch or retail activation.
Where can I use FIR PLAY games?
The games can be used at trade shows, conferences, corporate events, shopping centres, shops, showrooms and promotional activities. They are a way to catch people’s attention, encourage participation and create brand experiences.
Can I rent the games and equipment for an event?
Yes. We offer rental solutions for events and short activations, including the equipment needed. The proposal is tailored to the chosen game, the location and the length of the activation.
Can I buy the games for permanent use?
Yes. As well as rental, we offer solutions for ongoing use in shops, showrooms and other retail spaces. FIRTECH assesses the project’s needs and proposes the most suitable set-up.
What equipment do I need to use FIR PLAY?
The equipment depends on the game chosen and the experience you want. FIRTECH helps define the screens and other components needed, taking into account the available space and the nature of the activation.
Can I use several games or devices at the same event?
Yes. An activation can include different games or several interaction points, depending on the size of the space and the brand’s goals. The solution is defined according to each project’s needs.
Does FIRTECH handle installation and technical support?
Yes. Our team handles the preparation, configuration and installation of the equipment, as well as the technical support planned for each project. Support terms are set according to the length and nature of the activation.
How do I request a quote for FIR PLAY?
Just tell us the type of event or space, the location, the planned dates and the game you have in mind. If you are not sure yet, we can help you choose the best solution for your brand’s goals.
Plan your next activation with FIR PLAY
Tell us the brand, the event and the dates. We’ll suggest the game and the equipment.